Warwick Legal Network: AI avatar videos and an ebook for law firms

For Warwick Legal Network, an international network of law firms, I prepared two educational videos with an AI avatar, an ebook with a ready-made matrix of prompts, and a page where all the materials are available. I ran the whole production myself, with no studio and no film crew.

The client and the task

Warwick Legal Network, an international network of law firms, was holding its WLN Spring Conference 2026 in Dubai under the slogan “Be Bold. Be DubAI. Why Not?”, and its program included a panel on artificial intelligence in a lawyer’s work. That is where the address of the materials page comes from. The participants were meant to arrive at the discussion prepared, so what was needed were materials that show in an accessible way what these tools can do and how to use them. The job came to me on a recommendation, after my educational work on LinkedIn.

What was produced

The first video, “From Fear to Strategy”, runs eleven minutes and answers the question lawyers most often ask themselves: whether artificial intelligence threatens them or helps them. Instead of generalities it shows a specific situation in which the same person appears once as a law firm’s client sorting out correspondence and once as a lawyer working on the documents in a dispute, each time with a different tool.

The second video, “5 Pillars of Effective Prompting”, runs nine minutes and teaches how to talk to these tools so that they answer predictably. It sets out my own P.C.T.S.F. method, that is the five elements of a good prompt: persona, context, task, style and format. It also explains the things usually left out, for instance where made-up answers come from and what it means to ground an answer in verifiable sources.

The ebook “The Legal Promptbook” closes the set as a compendium. It does not summarize the videos but extends them: it gives a ready-made matrix of prompts to use in a law firm right away, built on the same method.

I gathered all three materials on a single page, along with a review of four tools, a questions and answers section and a contact form.

An avatar instead of a recording studio

The narrator of both videos is a digitally generated avatar: a figure in business dress, speaking English with a British accent, against panoramas of Dubai. There was no camera, no studio, no lighting and no actor, and the material still looks like a professional production.

The script came together across several models, each responsible for a different stage: one for strategy and the first structure, another for language and legal nuance, a third for checking facts. Only the finished text went to the tool that assembles the figure and the speech synthesis. Editing, subtitles and the graphic layers were done in a video editor.

The materials were shown to the participants of the panel “Between Fear and Frustration: The Use of AI in the Legal Business”. The format held up in a demanding legal environment, and the worry that a digital figure would distract rather than engage was not borne out.

A materials page on my own server

The project page does not sit on a subscription platform, but on my server, in a Docker container. The contact form, on the other hand, is wired into HubSpot, so every inquiry goes straight into the CRM rather than into an inbox. That is exactly the hybrid arrangement I propose in the HubSpot implementation service: the site stays under my control, while handling inquiries goes to a CRM on the free plan. The page also has analytics and optimization for search engines and for answers generated by artificial intelligence.

What follows from it

Video production at the level a corporate client expects can now be done single-handed. What decides whether a production like that succeeds is a script written with a particular audience in mind, and tools chosen to suit each successive stage of the work.