Case studies: Marketing and content
Projects in this area that you can see live.
As of August 2026 Smaczaki: a wholesale website for an importer of dog treats
Eight pages with a catalog of more than a hundred items, running as a static site on my server, with no database and no software fees. A month passed from order confirmation to launch, and the day after the site opened to search engines its home page was already in the Google index.
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As of October 2026 Digital Mentors Hub: an expert’s website and a server running open-source tools
A bilingual website for an AI transformation mentor, built from his own mockup, and a VPS that runs open-source tools and keeps the client’s data in his hands.
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As of August 2026 Spretech: a multilingual website and CRM for a spring manufacturer
A website in three languages and a CRM for a spring manufacturer in Katowice, built in six days from the pre-implementation questionnaire. Today the site runs on my own server.
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As of October 2026 AI for Everyone: my own blog moved from HubSpot to my server
I moved the blog, the newsletter and the forms of my educational brand off the rented HubSpot platform and onto my own server, with artificial intelligence standing in for a team. Readers' data and the content are now with me, with no software subscription.
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As of August 2026 Warwick Legal Network: AI avatar videos and an ebook for law firms
Two educational videos, an ebook with a ready-made matrix of prompts and a page holding all the materials, prepared for the Dubai conference of this international network of law firms. I ran the whole production myself, with no studio and no film crew.
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