SEO and GEO for companies
I make sure people find your company in search and that language models name it in their answers, and I count the result in inquiries from clients rather than in a visibility chart.
GEO stands for generative engine optimization: getting your company named in the answers that artificial intelligence writes instead of a list of links.
I measure from day zero
I record the starting point on the day we begin, so that after six months there is a change to see rather than an impression to argue about.
I count inquiries, not impressions
The measure is a request for a quote from someone who arrived through search. A visibility chart can look lovely and mean nothing.
I optimize what I built myself
When I am the one who built the site, visibility comes out of the way it was built, not out of a layer glued on afterwards.
I tell you what I do not do
I do not work on external link building or on speeding up someone else's code. I would rather say so at the start.
Where we start depends on where your site came from
You have a site built by me.
Then we are not starting from zero. The structure, the content and the structured data were built for search engines and for model answers from the outset, measurement has been running since launch day, and the server is mine, so I make technical changes without asking anyone for access. The work is about growing the content and watching whether inquiries are going up.
You have a site built by someone else.
Then we start with an audit, because without one every recommendation is guesswork. I check what is blocking visibility technically, what is missing in the content, and how the site looks from the point of view of a model that is supposed to cite it. You get a list of things to do, in order, and we can split the work between us if you have your own developer.
What the work covers
- [ 1 ]
Audit
A technical, editorial and competitive review, ending in a list of tasks ordered from the most important.
- [ 2 ]
Technical implementation
Structured data, a sitemap, language versions, a correct structure of headings and addresses, and an llms.txt file for the models.
- [ 3 ]
Content for search engines and for model answers
Text written so that it can be quoted apart from the rest of the page, because that is how answers generated by artificial intelligence work.
- [ 4 ]
Local visibility
A Google Business Profile set up from scratch, and a consistent name, address and phone number across the web.
- [ 5 ]
Measurement and reporting
A starting point at the outset, keyword monitoring, and a monthly report in which the most important number is inquiries from search.
What I do not do, and I say it up front
Three things are outside what I do, and I am not going to pretend otherwise:
- Buying links and building link networks. I do not do that work.
- Speeding up someone else's code. If a site is slow because of the way it was built, I will point out the problem, but your developer will do the fixing, or we build the site again from scratch.
- Online stores. I work with companies that sell to other companies, and ecommerce follows rules of its own that I have not practiced.
If one of these is the thing you most need, you are better off choosing someone else. I would rather say that in the first conversation than after three months.
How you will know whether it works
We start by recording the starting point, before we change anything. A reading from Search Console, keyword visibility from a monitoring tool, and the visitor counter. That record carries a date and it stays with you, so after six months a comparison is possible rather than a matter of memory.
After that you get a monthly report in which the most important number is the number of requests for a quote from people who arrived through search. Visibility and impressions are in there too, but as background. A visibility chart can rise for months without a single phone call, so it does not work as a measure of success.
What I cannot show you yet
I will not show you a chart captioned “up several hundred percent”. The site where I have been running this measurement since the day it opened went live in August 2026, so it is too early for a result over time. I have a starting point with a date on it and I have a method, and the results will come when they come.
I think that is more honest information than somebody else's chart without any context. Visibility in search is built over months, and anyone who promises it at the outset is promising something they do not control.
How it looks in practice
As of August 2026 Smaczaki: a wholesale website for an importer of dog treats
eight pages with a catalog of more than a hundred items, running as a static site on my server, with no database and no software fees. A month passed from order confirmation to launch, and the day after the site opened to search engines its home page was already in the Google index.
See the case study
As of August 2026 Spretech: a website and CRM on HubSpot
A website in three languages and a CRM on HubSpot's free plan for a spring manufacturer in Katowice. Six days passed from the pre-implementation questionnaire to a working site.
See the case study
What it costs
I bill the audit as a one-off, and I give you the figure after looking at the site, because it depends on how large the site is and how many language versions it has. The audit ends in a document that stays with you even if there is no further work together.
Ongoing visibility work runs on a fixed monthly fee, agreed in advance. It covers changes on the site, growing the content, monitoring and the report. I deliberately do not count time in hours, because the cost should be predictable.
Frequently asked questions
How long before results show?
The first technical changes show within a few weeks, because the search engine has to visit the site again. For a change in position on the phrases you genuinely compete for, count on several months, and on a new site longer still. That is why I record the starting state with a date, so that after that time there is something to compare against.
Do you guarantee first place in Google?
No, and nobody honest will, because the order is decided by the search engine, not by the supplier. What I guarantee is work you can check: a recorded starting state, a list of the changes made, and a report with numbers every month.
Will you take on a site you did not build?
Yes, and we start with an audit in that case. I will warn you, though, that on someone else's site part of it depends on whoever built it, because I have no access to the server and no influence over the way it was put together. I will say plainly what can be done without them and what needs them involved.
Does this make sense for a small company that does not sell online?
It does, if your clients look for your services in search or ask language models about them. It does not, if every job comes from referrals and nobody is looking for you online. I check that before starting work, and I say so when it turns out the money would be better spent elsewhere.
Let's start by checking where you stand
Send me the address of your site and tell me what your clients are looking for. I will come back with what I can see at first glance, and with a proposal for a first step.