Spretech: a multilingual website and CRM for a spring manufacturer

For a spring manufacturer in Katowice I built a website in three languages together with a CRM back in 2025, and eight months later I began looking after its visibility in search.

The client and the task

Spretech J.K. is a spring manufacturer in Katowice, in business since 1985 and selling both to companies and to individual customers, including in German-speaking markets. The company needed a modern website with somewhere for inquiries to land.

What was built

The whole thing ran at the time on HubSpot’s free plan, so the company paid no subscription fees: a website in three languages (Polish, English and German), a CRM, and contact forms that sent every inquiry from the web straight into the system rather than into an inbox. Six days passed between the pre-implementation questionnaire and a working site, and the following weeks were spent on content corrections raised by the client. I later rebuilt the site in Astro, moved it onto my own server, and moved the handling of inquiries onto my own system, so the service no longer depends on an outside subscription platform.

What came next: search visibility

Eight months after launch the site became the basis for a further service: since May 2026 I have looked after its visibility in search every month. That covers technical SEO, meaning language versions with correct hreflang markup and Schema.org structured data, running the company’s Google Business Profile, expert articles published in parallel in Polish, English and German, expanding the product pages, and measuring the site’s positions and its citations in answers built on artificial intelligence. A monthly report to the client sums the work up.

What follows from it

A small manufacturer can have a multilingual website and a CRM with no license fees, and the implementation itself is measured in days, not months.