Marketing and content for companies
I write articles, expert material and pages built for a particular campaign, and I turn one source into several formats, so the effort you put into one topic pays off in more than one channel. That is how the package for Warwick Legal Network's conference in Dubai came about: two AI avatar videos, an ebook with ready-made prompts and a page that brings them together.
One source, several formats
A single interview or recording becomes an article, a post and a shorter piece, so the work doesn't end in one channel.
Written for search and AI answers
I write so that a passage can be quoted on its own, because that is how language models use it.
Every link is measured
Posts point to articles through tagged links, so you can see which channel brought each reader.
You approve before anything goes live
Nothing is published under your name until you have approved both the text and its form.
What I produce
- [ 1 ]
Expert articles and topic series
Articles that answer your clients' questions, arranged in series so each one supports the next.
- [ 2 ]
Ebooks and downloadable material
Longer pieces that expand on the articles and videos instead of summarizing them.
- [ 3 ]
AI avatar videos
Educational videos without a studio or a film crew: a script written for a specific audience and avatar narration in the language you need. Every video is labeled as made with an AI avatar, so no one mistakes it for a recording of a real person.
- [ 4 ]
Campaign pages
A page for a single event or offer, with a form and measurement, live for the duration of the campaign.
- [ 5 ]
Distribution posts
LinkedIn and Facebook posts that lead to the article rather than replace it.
How I work
- Source. We start from a conversation with the person who knows the subject, a recording, a presentation or material you already have. Apart from approval, this is the only step that takes your time.
- Plan. Before I write anything, we agree who the material is for and which formats it will become.
- Writing. I write with the help of AI tools, and I read every text in full and check the facts before handing it over.
- Approval. You see the text together with the form it will take, and it goes to publication only after you approve it.
- Publication and measurement. The article goes on the site, posts distribute it, and the links are tagged so you can see what worked.
What I don't do
- Paid campaigns in search engines or on social media. I don't set up or run Google or Facebook ads.
- Day-to-day social media management. I prepare posts that distribute articles, but I don't run your profiles or reply to comments on your behalf.
- Photo shoots and studio recordings. I make videos with an AI avatar and use photos from your own library or from licensed collections.
If any of these is essential for you, an agency with a full team is a better fit. I'd rather say so on the first call.
How it looks in practice
As of August 2026 Smaczaki: a wholesale website for an importer of dog treats
I wrote all the content of the eight pages for the wholesale buyer, and the site leads that buyer to a quote request form instead of a shopping cart.
See the case study
As of August 2026 Warwick Legal Network: AI avatar videos and an ebook for law firms
Two educational videos, an ebook with a ready-made matrix of prompts and a page holding all the materials, prepared for the Dubai conference of this international network of law firms. I ran the whole production myself, with no studio and no film crew.
See the case study
As of August 2026 Spretech: a website and CRM on HubSpot
Since May 2026, I have been publishing expert articles on the site in Polish, English and German at the same time, as part of ongoing care for the site.
See the case study
You can see the same approach on this site. The Knowledge section follows a plan of topic series, and every article is distributed through posts on LinkedIn and Facebook. I also run the AI for Everyone blog, with more than 80 articles in Polish and English. In just under 90 days from mid-July to early October 2026, two of them, written for lawyers, earned 361 clicks from Google search results.
See all case studiesWhat it costs
Ongoing work is billed as a fixed monthly fee agreed in advance, which covers an agreed number of pieces and their distribution. That way content comes out steadily rather than in bursts.
One-off work beyond that scope, such as an ebook or a video for a specific event, is quoted separately before I start.
Frequently asked questions
Do you write with AI?
Yes, and I don't hide it. AI tools help me with structure, language versions and proofreading, but I read every text in full and I'm responsible for the facts in it. You have the final say before anything is published.
Are your avatar videos labeled?
Yes, always. I label every avatar video as made with the help of AI, even when you have approved the script word for word. Viewers should know they are listening to an avatar, not a recorded person.
How many pieces a month?
As many as can be distributed and measured. I'd rather publish two articles a month that people read than ten that only fill the page. We set the number at the start and review it after the first quarter.
Does the content have to go on a site you built?
No. I can prepare material for your current site or for a site we build together. Measurement works either way, although on a site built by someone else it requires access to its analytics.
Do you produce material in Polish as well as English?
Yes. The videos and the ebook for Warwick Legal Network were made in English, and the AI for Everyone blog is published in both languages.
Let's start with one topic
Tell me what your clients ask about most often. I'll get back to you with a proposal for the first piece and the formats it can become.